Building an Effective Web Presence

Building an Effective Web Presence Golden Rule

Building an effective web presence, unlike Launching A Successful business Online, has a User-Focused approach. In other words, make your site user-friendly with easy navigation and to find information.

The first thing to keep in mind when building an effective web presence is the future users of your website. As a website owner you should first focus on your user, then pursue your financial goals. This is the golden rule of an effective web presence.

Are you delivering what they’re looking for?

Are they finding answers to their questions or concerns?

You’ll need then to fulfill users’ expectations when they arrive to your site. Focus on the users’ perspective. Here are some goals that’ll help you with building an effective web presence and user-focused website:

Search engines use two main sets of factors to determine the quality of a website, which in turn sub-divide into other sub-categories. On this article we'll focus on the On-Page Factors.. Then, on the next article we'll talk about the second set of factors Off-Site Factors.

1) On-site Factors:

These factors are under your control as a web publisher. Do everything possible to comply with these guidelines. These guidelines are mostly based on Google Webmasters Guidelines.

The next guidelines are not only good practices for a great user experience, but also helps Google find, crawl, and index your website, which is very important for people to find you online.


Provide the content your site is really about.

Provide a great user experience.

It should also be engaging.

Your site should be unique.

It should offer real value to your visitors.

It should stand out from the crowd.

Update your site frequently with fresh useful content.

Use short paragraphs because people scan through webpages.

Write concise straight to the point articles.

Give real life examples about the point you’re trying to explain.

Give both sides of a story perspectives.

Make sure to give priority to content showing before any images or other elements that don't contribute to the article.


Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Try to use text instead of images to display important names, content, or link.

Make sure that your elements and ALT attributes are descriptive and accurate.

Check for broken links and correct HTML.

Keywords or keyword phrases:













Organize your site’s information using clear hierarquies using categories and subcategories in a logical way that most people can understand.

Make your site easy to navigate by using effective short menus.

Website navigation













Have a clear indication of where the user is on your site by using breadcrumbs.







Indicate paginated content.




Offer a sitemap




Ethical Issues:

Don’t deceive your users by following ethical principles at all times.

Make sure your visitors understand what’s in it for them, not you.

Make your site secure. Protect your visitors and customers privacy and personal information.

Avoid too many advertisements and big banners.

Don't fill your page with lists of keywords.

According to Google’s Webmasters Guidelines You Should Avoid The Following:

Automatically generated content

Participating in link schemes

Creating pages with little or no original content


Sneaky redirects

Hidden text or links

Doorway pages

Scraped content

Participating in affiliate programs without adding sufficient value

Loading pages with irrelevant keywords

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

Abusing rich snippets markup

Sending automated queries to Google

Technical Issues:

Make your site mobile-friendly.

Make your site fast.

Avoid splash pages.

Avoid using audio on your site.

Keep the links on a given page to a reasonable number.

Don't use images to display important names, content, or links.

Make sure other sites link to yours.

Make your site easily accessible.

Meta tags Google understands.

Keep a simple URL structure.

Use canonical URL.

Use rel=”nofollow” for specific links.

To help Google fully understand your site's contents, allow all of your site's assets, such as CSS and JavaScript files, to be crawled.

Allow search bots to crawl your sites

Make sure your web server supports the If-Modified-Since HTTP header.

Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.

Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.

Make reasonable efforts to ensure that advertisements do not affect search engine rankings.

If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.

Monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web.

Page load speed:








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